What has been the most exciting project of the last twelve months?
That would be the Humans season 2 campaign. After producing the very successful Humans season 1 campaign the year before, we had to match or better it. Second time around we had a far bigger team. Collectively we had creative directors, an on-air director, on-air producer (myself), off-air producer, art director, creatives, project manager and designers. It was a 360 campaign like the year before, covering on air, off air, DOOH [digital out of home] and various stunts.
What skills are essential to your job?
Being calm, patient, having an ability and enthusiasm for getting on with people across the board, being able to see the bigger picture and having a good knowledge of Excel!
Would you say your work allows for a good life-work balance?
This is a busy, reactive role; there are fast turnarounds, tight deadlines, high expectations, high-profile projects and you have to maintain channel awareness on a national level. This can make for a stressful workload, but with the right experience and with foresight, good production, creative and marketing teams it can be plain sailing – with just a few storms to manage! 4Creative and Channel 4 has a more balanced approach to work, but I look back on many hours working well into ‘after hours’ at production companies, with hardcore turnaround times and tough budgets with huge, often unrealistic, expectations for tough clients; so this is also a variable role. You have to try to find your place and your own balance, which can be hard – it can have as much to do with luck and chance as perseverance or hard work.
What tools do you use most for your work?
I use a desktop PC in the office – unfortunately! Channel 4’s internal systems, my own Mac laptop, an iphone and an ipad. Production work is done primarily on Office – Word and Excel, and I always have a notebook and pen (preferably Muji or paperback Moleskine).