What has been the most exciting project of the last twelve months?
We’re currently working with Hereford College of Arts on an overhaul of the College’s entire visual identity, which will eventually include everything from the logo through to marketing collateral and wayfinding and signage. It’s been great to work with an arts college and I’m super proud of the work we’ve produced. We’re still working through some of it at the moment but we should be able to show the world very soon.
What skills are essential to your job?
Patience, empathy, being personable and an eye for detail.
Are you currently working on any self-initiated projects?
We’re currently in the process of creating the look and feel for new design festival Something Good, which is being organised and curated by our sister company thread. We set the brief and decide what we do, which means we have complete control over the whole process. It also means we can have a lot of fun with the design and application of the branding. We like to use projects like this as a testing ground for things we can’t really get away with in our client work, such as trying new techniques or technologies.
We’re also in the very early stages of planning a studio project that’ll involve distilling, branding and packaging and selling our own liquor, but that’s about all I can say on that for now!
What tools do you use most for your work?
An iMac 2015 21” with second screen; iPhone 6; iPad Pro 2; Adobe CS, InVision, Asana, Slack, Basecamp, Google Drive and Docs, Hourstack, Spotify, Pocket; a good old Bic Ball Pen; Moleskine ruled and blank notebooks; Hard Graft laptop case.