Having set up his own agency and built a 20-year career in design, Algy Batten decided to switch things up. Closing the business in 2016 and following his passions, he went out on his own as a brand consultant, alongside founding The Art of Ping Pong – an art focused ping pong brand, that celebrates the popularity and subculture of ping pong by colliding it with all the colour and fun of art. Through the creation of their own products, events, exhibitions and charity campaigns, Algy is striving to build the most spirited ping pong brand on the planet. It’s been a time of upheaval, liberation and vulnerability, as Algy tells us here, with many lessons learnt along the way. We hear how his path in graphic design began with jewellery-making, and how he’s found his way in a whole new creative and professional phase.