Having been headhunted for her current role in the wake of a decision by M&C Saatchi to improve its diversity policies, Sereena works to promote inclusivity, the value of different viewpoints, and education around unconscious bias. As she states, her day-to-day consists of “advising and consulting and lobbying for things that I really believe in so they then turn into policies”.
In her role, Sereena runs a variety of educational programmes aimed at improving the company’s approach to issues concerning gender, race and minority groups. Recently, she has been focusing on male mental health, as a way of opening up a wider conversation about gender disparity in the industry.
As an expert in her field, having run her own diversity, inclusion and accessibility platform, All Here, Sereena is given a lot of agency when it comes to creating policies and strategy within the company. And it’s of utmost importance to her that she remains conscientious: “I’m very present to the fact that I am within an institution, and I think that because of the nature of what I do, I need to make sure that I don’t become institutionalised.” As she says, her ongoing commitment is to “keep on engaging with all the different communities that are unrepresented”, rather than settling into in-house office life.