If urgent funding isn’t received, The Modern Slavery Helpline – an anonymous hotline that has been running since 2016 by the anti-slavery charity Unseen UK – will be disconnected on November 30. A devastating and pivotal date in the calendar that, if in motion, will cause catastrophic effects to those in need. So, with an aim to save the helpline and raise £800,000 for the charity, Aesop Agency took to the challenge in order to drive awareness to the crisis.
Showcasing a sheer passion for the cause, the team proceeded with an absent budget and set about creating an artistic campaign inspired by Instagram poetry – a project fuelled by a typographic identity, building projections, as well as demonstrating the impactful narratives told by the trafficking victims. Here, Jonty Harbinson, Aesop’s creative director, tells us how the #UnseenStories campaign came together.