Designers are responsible for many of the advertisements you see day-to-day – whether on the bus, in the newspaper or on your phone. Often found working in-house for brands represented by an agency, they will work with the client and agency creatives to refine a brand’s message and figure out the most effective way to communicate it visually. With a thorough knowledge of current trends, consumer habits and technical expertise, a designer creates eye-catching visuals that prompt and persuade audiences to engage with a product or brand. Quick and comfortable navigating design and image-editing software, they work to prepare artwork to a professional standard, from preparing posters for print to planning pixels for webpages.
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