At the end of 2016, one of our account managers, Heather, started chatting to WeTransfer about working together, although we had been discussing the possibility for a while. We knew Rob, the editor, through mutual contacts within the industry, but this was the first time we partnered on a project together.
Heather, Tom and Ed got on a call in June 2017 to learn that WeTransfer wanted to produce some content to coincide with the launch of their new website. The brief was left quite open as to how we wanted to approach it. We pretty much had free rein to come up with a good concept. Rob was fantastic, he let us run with our ideas, which is a rare privilege indeed.
We worked up what was then known as TBTITW (The Best Thing In The World) proposal, which we eventually pitched to Rob in August 2017. The project was awarded after the scope of work and budget was agreed with the WeTransfer team in Los Angeles. Later on, we decided to launch the film as part of our talk at OFFF Barcelona in May 2018.