How collaborative is your work?
At the start of any project, we intensively research the relevant product market, including competitors, product offerings and audiences. I love that moment when we identify the angle that’ll give a brand some extra oomph. On solid foundations, good design can completely change perceptions of a brand.
It’s a very collaborative environment and we pool our thinking before settling on an approach. Often our clients are a significant part of that process – their knowledge can’t be gleaned anywhere else. And yet, it’s interesting how often an outside perspective can shed new light!
We’ll also closely consult production teams and specialist partners like filmmakers and photographers, for example. We have a small and very trusted group of people we use where we can.
What do you like about working in Glasgow?
Having lived in Paris, Milan, Moscow and London for short periods in the past, I have a real soft spot for the city. It’s safe, affordable, laid-back, vegan-friendly and has a good buzz about it.
There are limitations to an extent. Larger cities such as London can sustain numerous creative studios making niche work, but these days, there are few barriers to reaching further afield. In Glasgow, I’ve been fortunate to work at amazing and inspiring design studios with people I respect, and that’s enough for me.