Treat your treatment
No matter what your discipline, to survive you need to know how to sell yourself. In this case, your treatment is your calling card, so start putting together a sh*t-hot proposal. A great treatment will stand you in good stead for so many different areas of your career – whether that is applying for shorts funding, pitching on a music video, your first commercial project as a director, applying for an artist residency and so on.
Remember that if you are not clear on what your film is about, then it will not be clear to the person looking at your proposal. Be clear, concise and always assume the person reading it doesn’t understand your subject and medium. Friends, family or classmates are great guinea pigs for this.
A treatment is the art of selling your idea, so think about the visuals. A style frame (a visual preview) or character design goes a long way; consider what technique you’re using and why. Remember most people don’t know the different types of animation so use references to back it up.
Plan your story – what is it about? What is your point and how do you want to make the viewer feel? How will you approach your sound? Will there be music, a voiceover or sound effects? Can using a well-known actor help lift the profile of your film and gain interest and funds? If you don’t have finished visuals, then include references, mood boards and links to illustrate the look, tone and feel you want to achieve. Always remember to hyper link if you reference someone by name – just because you know who they are doesn’t mean the person reading it will.