Since 1997, animation and film production studio Nexus have been telling engaging and immersive stories, all the while finding new ways to make technology delightfully human. They’ve used code to illuminate Christmas trees at the White House, made apps for President Obama’s office, worked collaboratively with companies including Headspace and Facebook, and have even produced their own multi-award-winning and Oscar-nominated original projects. Story remains at the heart of this Shoreditch-based studio, and whether using pencils, pixels or a combination of both, this ethos has grown with the studio itself – now a team of over 100 creatives working under one roof and across a broad range of projects. With an intelligent, informed and sensitive application of narrative, craft and technology, this is often work that may not be traditionally considered as moving image, but is every bit as moving. Here, Nexus co-founder and executive creative director Chris O’Reilly talks to us about what it takes to make magic and monster hits.