Lockdown presents us all with countless constraints, but you can try and see these as creative challenges:
• How long do you have to develop your project?
• Do you have a budget you need to work within?
• Where will your idea be seen?
These constraints can all help inform your idea, and might force you to find more creative solutions you wouldn’t initially have considered.
Plus, these days, people are looking for ideas that are attention-grabbing, but also uniquely relevant to a particular medium. Decide on what your medium will be, and spend time understanding how people actually use it.
So, what are the limitations? Are there interesting ways to subvert them and make them part of the idea? For example, this project for Yoox makes playful use of a YouTube advert, by giving people the 15-second duration to buy a product before it gets destroyed.