What would you say were your greatest learnings from the Five programme?
Amazing things can happen when different people from different backgrounds come together.
Before working at Creative Lab, I spent a few years in the design and branding industry. In these roles, I was surrounded by people who had studied the same thing as me, spoke the same ‘design language,’, had the same references – on entering Google, that all changed. For the first time in my career, I worked with teams where I was often the only designer on a project, collaborating with creative technologists, filmmakers, strategists and writers.
Working within these multidisciplinary teams allowed me to co-create projects I could have never achieved on my own. It opened my eyes to new creative possibilities, different mediums of expression and fundamentally shaped how I view creative teams and processes. It also helped inspire my own studio’s structure MRLD (More Reason — Less Decoration) and the types of projects we create.
Do you have a favourite project from that time?
There are so many projects I loved working on, from NSynth Super to Waymo 360, Project Bloks to Pixel’s Your Luxury Portrait. However, I think what makes the Lab special is not any one specific project, but the opportunity to work across so many different problems and mediums. One day you may be exploring the future of machine learning; the next day, you may be creating an AR experiment. It is the variety that makes the work so interesting.