The boom of the creator economy means there are opportunities for all types of creatives – whether it’s freelance, full-time work or running your own business.
Creating content for your own brand or community
The most immediate opportunity is establishing an additional source of income through your current practice. For independent creatives, this means getting to build on the work you love, supported by a community of fans who want to see more of it. For animators, this might be producing exclusive video tutorials on Patreon, or for writers, offering subscriber-based newsletters on Substack.
There’s a huge range of platforms out there on which you can post and produce content. On YouTube and Twitch livestreams, creators can turn on advertisements and enable subscriptions for paying fans to access content ad-free. Patreon and Substack have subscription-based models where creators set their own pricing tiers, to offer different levels of access to their work on a regular basis – from behind-the-scenes sketches to pre-sales of work. Meanwhile, Instagram and TikTok offer brand partnerships where creatives can promote brand products in their posts in their own tone of voice and style, promoting discount codes or in-post shopping tools to buy products featured in the posts.
With no specialised education or training necessary, many content creators are able to produce work with just a phone, making the barrier to entry low. It’s important to note, however, that success here can often be dependent on having a dedicated online following, who are invested in supporting you and your practice.