Company: Bethany Williams London
Founder: Bethany Williams
DBACE investment: £10,000 and MeWe360’s tailored, 12-month support programme.
Bethany Williams set up her eponymous fashion label in 2017 after studying fine art and later fashion design at London College of Fashion. The brand uses recycled and organic materials, is all produced in the UK and creates lines in collaboration with communities and charities. The business currently sustains itself through wholesale, but Bethany’s bigger goal is to be able to sell direct to customer, with profits donated to charitable causes. With access to the funds from DBACE, one of the first things Bethany intends to do is build a new website to enable this.
Reflecting on the pitching process, Bethany described it as a period of growth; “I’m really shy, so having all the coaching has been amazing. It’s given me confidence in what I do as well.” As a winner of the scheme, Bethany now recommends applying to DBACE to anyone with an idea that fits the brief: “For young creatives in social spaces, don’t be afraid [to apply],” she encourages, “even if people laugh at your idea.”