How did the idea for Everpress come about?
Luckily, I already had first-hand experience working in printing and the creative industry. Before Everpress, I had founded another printing company that worked with UK brands to supply traditional merch and promotional apparel.
Through that business, I saw the problems that creatives and record labels faced when wanting to sell good quality merchandise online. From high up-front costs, risk of expensive dead stock if they don’t sell enough units, the need to set up and manage a web store, and the hassle that comes with shipping and customer service enquiries. It’s just really long, and it puts people off.
At the same time, Kickstarter was regularly in the press; there was a lot of momentum around the pre-order model, and I saw that the idea had legs. Printing only what is sold – it’s a no brainer right? You see Burberry burning £36.8 million worth of unsold dead stock and it makes you scratch your head. It seemed a bit mad.
In 2016 we did a test with a local design agency. They wanted to sell T-Shirts to raise money for Comic Relief and I suggested they did pre-orders instead of printing upfront. Nick, our lead developer put together a basic version of our website in six weeks. The campaign wasn’t as successful as we had planned, but I still thought the idea was solid, so we persevered.
It’s been utterly amazing and ridiculously hard at times, but also incredible to look back and see the progress we’ve made since launch.