What kind of skills are needed to do your role? Would you say you need any specific training for what you do?
I think my training has come from the various things I have done in my life. From playing and coaching sports to running youth projects, and trying to do lots of industry-related things such as A&R’ing, promoting, managing artists, radio promotions and creating content. The more I’ve done, the more I have developed my viewpoint, approach and skillset.
However that’s just me, I am not negating the value of studying in a more formal way and how it can impact your understanding and ability to deliver creative production or consult. I just never followed that route. I have, however, taken up training courses to enhance different aspects of my professional practice.
On the whole, I’d say the key skills for my role include ideation and creative development, pitching, collaboration, evaluation, business administration, IT, listening and presenting.
What’s your favourite thing on your desk or in your workspace right now?
I’ve got a picture of my son, when he was one. We were at a festival I curated called Liverpool International Music Festival. I believe Shaggy was performing and there were 45,000 people watching. I was just holding my son, looking on, away from the crowd and a freelance photographer took the picture and sent it to me a few months later. It reminded me of the reasons why I do all of this work – providing for him. Hopefully I can also inspire him to do what makes him feel happy and fulfilled.