Account managers wear many hats and get involved across all parts of the creative process, which means they interact with pretty much every department within the agency. A snapshot of tasks includes:
Including emails, calls and face-to-face time with clients to check-in, hear briefs and run through status updates.
Working collaboratively with internal teams to create proposals for clients based on their brief. The proposal will usually includes an engaging playback of the client’s challenge, the proposed process, budget and timings.
Distilling client challenges or feedback into clear, digestible and inspiring briefs for internal creative teams.
Finding the right balance of being the voice of the client and brand guardian plus the biggest advocate for the agency creative work in internal creative reviews.
Collaboratively building presentations with internal teams to help weave the narrative for the client and bring the creative to life.
Capturing accurate project forecasting based on the project budget and plan.
Working closely with the programme management team and internal resource managers to oversee plans and ensure requirements are clear, realistic and all ticking along.
Proactively expanding the agency’s client base, brand and industry knowledge to strengthen client partnerships. This is done through research and Google alerts; then observations, trends or news is shared with internal teams or the client to potentially spot opportunities in line with business ambitions.
Working on the behind-the-scenes work to ensure work is foldered [filed correctly], POs [purchase orders] are in place and timesheets [documents to record workers’ hours] are completed.