How did you go about reaching out to guests and landing interviews?
At first, I mainly interviewed people I personally knew. I then branched out and began contacting people online or on social media who had experiences with the topics I was covering. Sometimes, people even contacted me directly saying that they had a story which fit with the theme of the magazine and I would be happy to include it.
With all my interviewees, I would send a giant email explaining what the magazine was about and how I wanted it to be something that people can see themselves or their loved ones in. To get more out of the interviews, I would also add prompts beyond the standard questions. This helped when people sometimes answered without giving much context, which meant there weren’t any personal details that stood out and related to the readers.
I think communicating all of that made people feel quite safe doing the interviews, and it’s built a really sincere community around the magazine. I heard from a lot of interviewees that it was quite therapeutic to sit down and put these stories into words. Many had shared snippets of their experiences to people close to them but never fully told anyone what happened from A to Z.
I’ve said it before, but I think there’s a lot of power in storytelling, especially after something frightening or difficult has happened to you. It allows you to take back a bit of control over the narrative.