Jones Knowles Ritchie (JKR) is an independent, design-led creative company with offices in London, New York and Shanghai. The team works with brands across the entire consumer experience. Since its inception in 1990, JKR has partnered with companies including Unilever, AB InBev and Kraft Heinz, through to disruptors like Hippeas, Ugly Drinks and The Gut Stuff to create work recognised by the industry’s top events, award shows and publications.
New York, Shanghai
Design, Copywriting, Film and Motion, Interface, Form, Visualisation, Artwork, Production, Strategy, Account Management
America, This Bud’s for You - Budweiser Summer Campaign
Your Way, Way Better - Burger King Rebrand
Give Peas a Chance - Hippeas Brand Design
Inside the Company
Founded in 1990, JKR started life in London. The large team works collaboratively across departments including design, copywriting, film and motion, interface, form, visualisation, artwork, production, strategy, and account management.
The open-plan London studio nods to its heritage as the former home of Jim Henson’s Muppet Factory. Walk around the space and you will find Muppet-named meeting rooms and even iconic Muppets, Waldorf and Statler, holding court on the terrace.
JKR London studio
Mission and Values
“In a world where everyone else is taken, be yourself.” Stolen with pride from Oscar Wilde, this thinking is at the heart of everything JKR does. It makes up the bulk of the agency’s philosophy since its inception over 30 years ago. This way of thinking enables the agency to help brands big and small to define who they are, and unpack that across their brand identity.
Iconic Muppets, Waldorf and Statler, on the JKR terrace
Culture and Benefits
At JKR, the goal is to create an equitable, diverse and inclusive workplace that reflects the societies we live in, by inspiring brands and people to be their true selves.
Employees’ mental and physical health is a top priority, with JKR offering private healthcare, external coaching partners and meeting-free Fridays from 12pm. JKR also look to provide regular doses of creative inspiration with internal events, talks and socials curated by the team.
When it comes to junior talent opportunities, JKR is diversifying its recruitment networks and partners to identify talent from non-traditional backgrounds.
As part of the agency’s creative placement programme, JKR also offer a two-week paid placement. Working with one of the design teams, emerging talent get insight into the creative process by actively working on live briefs. Each placement gets buddied with a designer and fully integrated into the daily life of the studio – often leading to full-time opportunities at JKR.
Alongside this, the team host talks, provide mentoring and portfolio reviews to support those embarking on a career in the creative industry.