About Redefining Concepts
Redefining Concepts is a full-service creative and talent agency, specialising in connecting young talent to the creative industry, while amplifying diversity in the fashion world.
Co-founded by Aminah and Sadia, Redefining Concepts originally started life as a social media platform, with the duo meeting hundreds of creatives in their first year alone. The next year, the platform relaunched as an agency, with 300 people attending their launch event in Soho. Today, their clients include the likes of Saatchi Gallery, London School of Economics, Refinery29, Nike and Adidas.
As well as running a photography studio in Canary Wharf, Redefining Concepts offer packages integrating photography and influencer marketing, and are also developing their own mentoring scheme.
About Aminah Ali
After graduating from London College of Fashion, Aminah set off to promote diversity in the fashion industry after realising that she was the only person on her course who wore a hijab. Breaking stereotypes around both the industry and her faith, Aminah is also a model and has worked with companies such as ASOS, Schuh and Superdry.
See more from Aminah here and on Instagram.
About Sadia Mir
Sadia is a creative director, artist, set designer and curator. Her practice sees her blend art, photography, influencing and curation, with further aspirations to become a teacher. As well as shooting fashion, Sadia also specialises in wedding and baby photography.
See more from Sadia on her Instagram.
Join Aminah and Sadia on 8th December as they discuss navigating the industry as a Muslim creative, diversity within industry and setting up your own business.
What is Pep Talk?
Pep Talk is our monthly Instagram Live event to share relatable, easy-to-process tips in conversation with inspiring creatives.
Each session begins with a ‘pep talk’, where a chosen creative gets to share their ultimate advice for anyone who might be feeling a bit stuck, before answering questions submitted by you, our readers.