How would you describe your job?
I support the creative and account teams by understanding the business needs and challenges facing each client, and then I research possible solutions. The senior strategist and strategy partner guide me in formulating a communication strategy from the research that then forms the creative brief.
What does an average working day look like?
An average working day is split between research and planning for clients both old and new or potential, and keeping up-to-date on the latest trends and consumer reports. I’m a morning person so the alarm goes off at 6am or 7am – sometimes I go for a run or do yoga, then have breakfast, read news and do some admin. I cycle to work because Oxford Circus station is horrendous in the mornings. Typically my hours are 9am to 6pm, but it sometimes changes depending on the project I’m working on.
How did you land your current job?
My previous work as a creative and designer had always involved the earlier stages of thinking – researching trends, finding out what other people were doing, and discovering what consumers wanted to see. That stage always intrigued me the most. After I returned to school for my MSc, I left with a better understanding of business and strategy and I wanted to dive into that, while being challenged creatively. An alumni of the course who’s now a planner gave a talk about her work and I thought ‘I could do that’, so I applied for some internships and spent a month with Grey London. I loved it. I started looking into independent creative agencies and really liked what I saw with 18 Feet & Rising, so I came in for a chat and luckily the feeling was mutual. I think my very random background and diverse experience in design, food and writing helped – it showed my enthusiasm, energy and curiosity.
Where does the majority of your work take place?
I work in the studio mostly, though sometimes I’ll be out and about interviewing people or researching competitors. I’m very much glued to my computer and phone the whole day, no matter where I am.
How collaborative is your role?
I work very closely with the rest of the strategy team, but also with the account managers and creatives. One thing that’s great about 18 Feet & Rising is the flat structure. The execs are very much involved in every project, so you’re working alongside all levels of experience and skill.
What are the most and least enjoyable aspects of your job?
Most enjoyable: I love the buzz and challenge of a new client brief or pitch. Least enjoyable: the mundane day-to-day tasks.
What has been the most exciting project of the last twelve months
I’m still quite new to the job, but I’ve had the chance to work on a few new business pitches – and it’s exciting to be a part of that.
What skills are essential to your job?
Being curious, analytical but also creative.
What tools do you use most for your work?
A Macbook pro, iPhone 6, Quartz for news, Google docs, a notebook, pens in different thicknesses, Post-it notes.