What has been the most exciting project of the last twelve months?
Working with Channel 4 to PR Parabella’s The Great British Bake Off trailer was good fun – despite all the negative press! It’s really interesting how the general public’s view on something as popular as Bake Off can be so divided. Creatively though, this project felt like a real triumph for Parabella and Blinkink, and it was great to be part of it.
What skills are essential to your job?
Good communication skills are essential to my job whether it be written, spoken, on email, phone or face-to-face. Being sensitive to tone and understanding your audience when writing press releases and web copy is also important.
What tools do you use most for your work?
Trello for project management, InDesign for creating press releases, Later for scheduling social posts, Mailchimp for designing email campaigns, Coverage reports for documenting coverage and analysing press data, Dropbox and Google Drive for sending press packs, Keynote for presentations, MacBook Air for everything and an A5 notebook for meetings.