What has been the most exciting project of the last twelve months?
Definitely our work for [Kenyan motorbike company] Kibo, it was the first project I got to work on from the beginning. Amelie, who was a design intern at the time, and I spent hours doing desk research on Kenya, the culture and the mobility industry. The ethos of the brand really resonated with everyone at Greenspace, we were all excited to work on the project from strategy through to the design and communication.
The Old War Office was another project everyone in the studio was excited to work on. I worked on insights gathering during the project process and helped formulate the strategy early on, alongside the strategy team. This project is still in progress and I’m excited to see how it turns out.
What skills are essential to your job?
You need to be able to draw analysis and spot trends from large amounts of information. It helps to have a natural curiosity about things. Sometimes you feel like you need to know everything – you don’t. But you do need to be able to answer people’s questions with research to back it up.
What tools do you use most for your work?
PowerPoint, Word, Trello and Slack. Trello boards are really helpful for organising and grouping things together and Slack’s good when you’re working in a team.