What were those early days like?
I had no money in the bank, no support, no ‘assets’ and no real ‘plan’. But that meant I had nothing to lose, and all I needed was passion and drive to make it work. I followed what felt right. I am in no way advocating this is the right way to do things, but for me, it worked. I suppose I am a natural risk-taker, I thrive on change. And if it wasn’t going to work, I would get a job. Any job.
Once the studio launched, we started the first two years picking up work and building a network where we could, doing pro bono projects for organisations we cared about and trying to make a name for Sail. Since then, we have worked harder than ever before but loved every minute.
How do you find the scene in Newcastle for what you do?
Newcastle is a brilliant place to live, have a business and be a creative. It’s small, very easy to get to know people, affordable and has everything you could want – a beach, the countryside and the city! I love it because it’s always been a bit of an underdog. It’s got enough grit and resilience to have amazing community, but still has opportunities and organisations that are making real change.
Because it’s small, it does make it hard to find quality creative roles. There aren’t many good studios, but more are popping up. We live in the North, but still work globally – LA and across London.