There was a lot of discussion about how to incorporate RuPaul herself, how and where she appears. We couldn’t have her in person because she was in America, so we were sent a video. Originally, I imagined her in this regal Renaissance oil painting, sat above the fireplace that came to life. But when they sent over the file, it was a video of her delivering her message against a white studio background. And they told us we weren’t allowed to change this or alter her image in any way, so we had to re-think; at one point she was going to be a fridge magnet, but she needed to be front and centre, so we landed on a big photograph of her on the wall in a gold frame.
For the BBC marketing team it was also really important that people watching the trailer would know that this was a BBC Three show, but we didn’t want to be too heavy handed about it. The pink lighting is a deliberate nod to their branding, for example. And on the front of the DJ booth, you’ll notice the BBC Three ‘Tricon’ logo. Originally, we wanted this to say W-E-R-K, but ultimately we decided that if we had to feature the logo somewhere on set, this was a fairly non-obtrusive and seamless place to put it.