How would you describe your job?
I’ve been working for myself for about eight years. As a freelancer I get commissioned to work on editorial images, fashion editorial features, animations and advertisements for brands, magazines, newspapers and advertising agencies. A client will usually come to me for my style and the handcrafted, 3D nature of my work. I’ll design a set, build it and work with a photographer to capture it as an image.
Sometimes a client will come direct to me (through my website), through one of my agents (UK or US), or I’ll get a job from a photographer (usually one I’ve worked with before).
How did you land your current job?
I’ll arrive at the studio around 9am, get some emails done and plan the day. My assistants (usually two) arrive at 9.30. We will be making things most of the day, but I also spend a lot of the time on the computer writing emails and designing templates in Illustrator. At some point in the day, I’ll email my client ‘Work in Progress’ photos and wait for feedback. Normally we’ll finish at 6pm (this varies depending on how busy I am) and I’ll sweep the floor before cycling home!
I’m usually much more involved in the ideas and concept side of things for editorial jobs. If I’m asked to create an image to illustrate an article, then I’ll design it, build it and direct a photographer. For fashion editorials, the set will be inspired by the featured product (such as bags or shoes) and I’ll work with a stylist and photographer on the idea before sketching and building it. Advertising jobs tend to be more developed by the time the brief gets to me, so I’ll be given a concept, and probably a sketch to then develop and execute.
Where does the majority of your work take place?
On average I spend about five hours a day in front of my computer in my studio in East London.