Bring tangible things
If you’ve spent time labouring over a beautiful object, bring it your presentation! It’s not often you get face-to-face time with people in industry, and holding something tangible in their hands can make a real difference to their experience of your work.
Leave something behind
While this can be seen as the oldest trick in the book, it works! Providing a takeaway is like evoking a memory of your work – when someone finds it days, weeks or months later, they’ll immediately remember you.
Don’t show everything
Treat your practice like a design project – edit your portfolio to showcase only the work that you want to be hired for. Showing a prospective client or employer too many different things will only confuse them, it’s important to make their decision as easy as possible.
Present with passion
If you’re bored by your work, then you will also bore your audience! A presentation is an opportunity to excite people with your portfolio, so grab it with both hands.
Never start with the end
Tell a story with your work. Take your audience through your process bit by bit, and be gentle with them – don’t show ten mockups on one slide! Build up to the grand finale which is your final piece.
Don’t be scared!
Send follow up emails (sometimes it takes more than one), ask questions in an interview and never assume what your client or employer wants.
Bring a notebook
Always take notes. You won’t be able to remember all feedback off the top of your head.
Have a website and a PDF
They serve different purposes. A website can act as a taster for your work, whereas a PDF can be viewed offline and is a deeper dive into your work.
Easy on the text
Don’t have an essay accompanying your portfolio. Design the text in, break it down into accompanying chunks for each page. Include what part you played in the project, whether this was branding, art direction, research etc. It will give your audience a better sense of the skillset that you’re offering.