Add some flair to your URL
Your domain name (or, simply, your website’s URL) is what people will be typing to reach you. The most popular and effective approaches are simply your full name or name of your project or industry – for example yourname.com, yourname.co.uk or yournameceramics.com
The domain name extension is also another place your personality can shine, with some opting for more humorous ones like .cool, or .lol. This can also help visitors get a sense of what to expect; for instance, yourcompanyname.biz could link to an online store.
How to buy a custom domain name
Buying a domain name is simple: go to a registrar such as Namecheap or Google Domains, search for your intended website name and make the purchase. Alternatively, some website builders such as Cargo provide you with a customisable address with a monthly or annual subscription.
Prices for domain names vary; generally they range from £7 to £25 annually for a new registration, and are likely to be cheaper if they don’t yet exist or have a more common extension – for instance, .co.uk will usually be cheaper than a newer and fancier extension, such as .party or .cool. So shop around on different domain providers and consider different domain extensions.
⏰ A word of warning! After you’ve bought your domain, remember to set a date in your calendar to renew your subscription, or you may find that your site mysteriously goes offline in a year or two!