How much is your integrity worth? That is the question that Sherry Collins, editor of creative-industry publication Pitch, found herself asking when putting together her latest issue of the publication, right before she walked away from her main sponsor. While creating an edition entirely dedicated to celebrating Black talent in time for Black History Month (entitled Pitch Cool), she realised that the highest person of colour in the sponsor’s team and network was in middle management. Putting her mission of increasing inclusivity in the industry into practice, Sherry decided to make a stand and let go of the money. Instead, she began a crowdfunding campaign, and the result is an issue whose entire make-up embodies its purpose.
Becoming the first UK creative industry publication of its kind to feature all-Black creative talent, Pitch Cool champions creatives in advertising, filmmaking, animation and beyond, including Sherrie Silver, the choreographer behind Donald Glover’s This is America video. We talked to Sherry to find out more about her journey with this edition, and discover its featured talent.