How would you describe your job?
Being a creative director means finding new ways, seeing potential in an idea and supporting the strategy, accounts and design team in finding a clear path to an effective and beautiful solution. And as a founding partner I work with creative partner Alan Dye to run NB Studio as a business and a creative studio. We tend to work with different clients but will always come together to share the load and share ideas. It’s a really rewarding role and I love coming to work.
What does a typical working day look like?
I generally wake up at 6.30am with a quick coffee and read my emails. I’ll eat breakfast at my desk with a second coffee when I arrive at work. By this time I’m wide awake and ready to tackle the day. I like to make a list of things I need to do on my commute so then it’s about turning that list into actions. This will range from liaising with the team about the projects, opportunities, proposals and presentations we have on the boil at any one time; some more time-critical than others. Ideally I’ll get through the day with a completed list but more often than not I won’t be able to get through it all.
How did you land your current job?
I guess I created it. Working as a designer in my previous role was a rewarding education. I couldn’t imagine working anywhere else so I teamed up with my partners and we formed NB.
Where does the majority of your work take place?
I’d say around 70% of the time I’m sitting at my desk in front of my Mac and scooting round the studio to sit with the team individually or in groups. The rest of my time is spent in transit, in client meetings, giving lectures, networking or out and about doing client research and finding inspiration.
How collaborative is your work?
A various points throughout the week I’ll work with creative partner Alan Dye, strategy director Dan Radley, account managers Tom Moloney and Hannah Rea, studio manager Saphira Parry and the design team in order to get things done smoothly, efficiently and hopefully with aplomb. I can’t work without a talented team or an open-minded client. We’re a super-efficient machine on the best of days. Everyone is passionate about their roles and draws the best out of each other. I will also work with clients, friends and collaborators to get the best results. We have a fat address book of tame consultants, both business and brand. Great writers, image-makers, technical experts and general all-round geeks help us in our creative endeavour. If we don’t know how to do it we will know someone who can.