What has been your most exciting recent project?
We were asked to pitch on E4’s rebrand, and their closing line on the brief was ‘surprise us’. I loved this project as there was a lot of creative freedom, and the chance to do something big and bold.
Working with the CG department at AKA to make my designs move for the New Breed ident was also challenging. It felt like I was actually directing something and working with skilled people to make my vision. It was very different from my previous work – that’s my aim really, to be able to do projects that excite me and not necessarily based on previous work.
How important is self-promotion to your job?
When I was first starting out, I put all my energy into self-promotion. When there’s so many other students out there, you have to find a way to get noticed. I don’t put as much energy into it now, though, as other things take up more time, like my life.
But it’s still important – as agencies and potential employers look more to social media platforms to find new talent, you have to at least put the work there for them to stumble across it. You will always have to self-promote because no one is going out looking for you. The best way to think of it is as a test platform: try things, put them out and see what reaction you get.