How important would you say social media and self-promotion are to your work?
Social media and self-promotion are important if you are developing a brand or have a production company. It has lots of benefits as you are able to network with other filmmakers and share casting opportunities with others. Self-promotion helped me get a job at a big production company.
My advice to filmmakers is to know what you want your brand to represent. For example, if you are a director, tweet or post videos and pictures about your favourite films or shows and why you like or don’t like them. Be constructive, not rude – or suggest what you would do differently. Don’t overshare; if you’ve got an idea for a project, wait until you’ve secured funding or it’s ready to be released.
What have been your greatest learnings with funding projects and supporting yourself as a creative?
Know your worth. If someone is offering you a job with a low rate that doesn’t match the amount of time and effort you’ll be putting into the job, walk away. That is, unless it’s something you can benefit from.
As a producer, I’m still figuring out how I can fund my projects, and it’s a rigorous process. I’ve recently had success with crowdfunding – the sci-fi I’m producing, Mnemosyn, successfully raised £5,000 in March 2020. Always have a backup plan, preferably something you enjoy doing – there’s nothing worse than doing a job you hate.