How would you describe what you do?
I’m the owner and creative director of Jaco & Co. Primarily we’re an interior design and build company working in the hospitality and commercial sectors, but clients come to us to help tell their full brand story. We provide the art direction and graphic design as a one stop service. We’re commissioned to conceptualise bars and restaurants from their very inception so we’re a brand service that starts on screen and paper, and then fully manifests in 3D, surface driven environments.
Most of our clients are independents in central Scotland, however we also delivered the Edinburgh Festival Theatre’s new restaurant. They’re our most high profile project to date. Last year we also went to Palma de Mallorca and branded and designed the interiors for a bistro, Annibal 23, in the Santa Catalina barrio.
What does an average working day look like?
I start emails at home over breakfast, but if a build is on then no doubt there will be a plumber or tiler phoning before 7am because they can’t get access to the site. So I’ll either head to a site or to the studio in the morning, where I’ll mostly be staring at screens for the duration of the day. But hopefully some tasty new tile or fabric samples will arrive so I can fawn over them as a distraction. Depending on the project it may be a day of sketching interior visuals, which, although are time consuming are incredibly satisfying when done. They’ll be on the wall as a constant reminder of what is going on.
I’m a big believer in proper lunch breaks which, if I’m between successful projects, I feel are the perk of running your own business.
Where does the majority of your work take place?
It can vary a fair bit. When a build is in full swing then studio time can be limited from my perspective. You need to be on site from about 7 to 8am with the sub-contractors to make sure you’re all in sync with the day ahead, and that the build materials are all present and correct. Some weeks in between builds are full days in the studio and sketching or designing on screen, as well as visiting suppliers and sourcing materials. I tend to do administrative work late at night on my laptop at home.