How collaborative is your work?
The reason I work as a studio, but alone, is the opportunity it gives me to collaborate often, and with different people. That might be a photographer, a designer, an illustrator, a writer, a web developer or a project manager. This way collaboration never gets stale, which is so important. The advantage of those new perspectives is huge, it's what makes sure I can keep producing work that's broad and interesting, with people I admire.
What are the most and least enjoyable aspects of your job?
The feeling that a project could be better than I've made it is the worst feeling by far. It's always been like that with everything I've done, ever since I used to scrunch up piles upon piles of paper trying to make the perfect drawings as a kid. The less 'ifs' at the end of a project, the better.
What has been the most exciting project of the last twelve months?
I'm going to choose three. First, an identity for Katy Barker, an agency representing some very talented photographers. It's always a privilege when the content you're working with is so beautiful, but the generosity, ambition and trust shown by Sarah and Katy at the agency meant ideas that normally would have stayed as PDFs made it to light. The website, in particular, is something I'm very proud of.
Sentimental Magazine issue three was another project where the client was prepared to make brave decisions. With brilliant editorial from a list of amazing photographers (including Jonas Lindstroem, whose work I especially love) Romain Sellier, the editor, let me try something different: gooey typography made from mayonnaise. It ended up as the masthead and permeated the editorial, re-enforcing the issue's theme of monsters.
Finally, I have to mention Rough Trade Magazine. Because of the magazine's quick turnaround every single month, I often don't get the opportunity to step back from it, enjoy and celebrate it. Working with Liv Siddall (Rough Trade Magazine's editor) every month is a real pleasure. Her vision for the magazine is incredible: it’s honest, fun and really refreshing. I don't think there's another magazine able to approach music in the same way; I hope I do her vision justice.