How would you describe what you do?
I’m an in-house user experience designer at Condé Nast International, working across Vogue’s digital products and services. I carry out research, rooted in both data and psychology, to better understand Vogue’s digital readers (or ‘users’) around the world. I want to know what they’re interested in, what they do online, how they use Vogue’s sites or apps and what Vogue means to them. I then distill this research into insights that will help us to craft websites and apps that are valuable, intuitive and engaging for our users.
What does a typical working day look like and where does it happen?
At any one time I’ll either be carrying out research, synthesising our findings into useable insights, sketching out designs, working with the team to get the finished designs live, or juggling all of the above. Location-wise I’m mostly in the office or working from home. Sometimes I’ll be travelling to interview users around London or, if I’m lucky, to other countries to do research with global Vogue users in person.
How collaborative is your role?
Extremely collaborative! You need to be constantly feeding back what you’ve learned about your users to the immediate team (visual designers, data analysts, product managers, project managers and developers) and collecting their ideas and input. Close collaboration with your team makes it more likely that your shared priorities and live product are aligned with your users’ needs.