How would you describe what you do at Salt + Sister?
We are a creative studio run by two salty sisters, sick of stale working environments and tired, surface-level branding. We do a lot of things under the ‘branding’ umbrella, but two in particular that we love the most are chatting and drawing.
We work openly, honestly and collaboratively with our clients. This includes a lot of back and forth in the ‘getting to know you’ research phase. With our intensive tone-of-voice development, we’re able to really get into their brand story and translate it into something that’s beautiful, powerful and marketable.
What are the main inspirations behind your work?
It all happened over lockdown and it all happened so fast. Our inspiration was more the desperation to escape our toxic workplaces and become self-sufficient, so it was really a case of committing and not turning back.
We’re very open about not working with arseholes and if [the brief] is anything unethical, appropriative or just kind of gross, we don’t do it.