London-based DixonBaxi are experts at picking apart and finessing the creative process. Founded in 2001 by Simon Dixon and Aporva Baxi, the global branding agency has worked with the likes of Hulu, Audible, AT&T, V&A, Premier League, Channel 4 and Netflix. With what they describe as an “always-in-beta” mentality, the team believes that great design is born from trying new things and bringing together diverse perspectives.
Alongside their client work, the team has produced The DixonBaxi Way – a video series about harnessing the power of creativity both individually and as a team. Now in its second season, the team are back to explore some of the key challenges that come with a creative career. Packed full of advice across three sections – Creative Principles, Creative Process and Creative Lives – the team share what agency life is really like, while answering questions on everything from creative risk-taking, collaboration and much more.
Here, we take a deep dive into the “Creative Process” section, extracting some key insights and advice from the team that are sure help you smash your next creative project – from tips on getting unstuck and managing self-doubt and feedback, to knowing how your work is good enough.