Posted 05 October 2017
Interview by Indi Davies

Telling stories about stories: Creative director at Saatchi & Saatchi and executive producer Franki Goodwin

In this edition of our Creative Lives podcast, we talk to Franki Goodwin – creative director at Saatchi & Saatchi and executive producer at Western Edge Pictures. She tells us about her double life in film and advertising, and how she used her graphic design education as a springboard for her career.

Franki Goodwin

Job Title

Creative Director, Saatchi & Saatchi (2013–present)
Executive Producer, WesternEdge Pictures (2011–present)


George at Asda, Direct Line, Deutsche Telekom


BA Visual Communication, Glasgow School of Art (1996–1999)

Social Media


Franki Goodwin has been a creative director at advertising agency Saatchi & Saatchi since 2013, alongside working as an executive producer at her own company Western Edge Pictures, the film production and development studio she founded in 2011.

Having graduated from Glasgow School of Art with a degree in visual communication in 1999, she soon found herself working in marketing for feature films – coming up with creative ways to build interest around new releases. Starting out at a time when creating a website was still considered something of a risk, Frankie has carved out a unique role in the industry, which has grown with the rise of online culture and marketing. Now heavily involved in the wider world of advertising, she talks to us about how her two roles complement each other, her experience of founding her own companies and where it all began.

'Sea Hero Quest', 2016, the world’s first game to plug into Dementia research, which Franki worked on at Saatchi & Saatchi. Franki won 9 Cannes Lions for the work, which was named a top 10 campaign of 2016 by Creative Review and Campaign
'Mr. Calzaghe', 2015, a production by Franki’s company Western Edge Pictures, for The Gennaker Group

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Interview by Indi Davies