I sit on the global leadership team that helps the group grow, develop IP [Intellectual Property] and share knowledge. Within the London studio, we have an incredible management team that includes client services and strategy and creative, and a creative team made up of a creative director supported by design directors and a talented team of designers, strategists, animators, copywriters and art directors. These all morph into the most appropriate shape to respond to each opportunity we face.
There are diverse skills spread across both studios, complimented by the best-in-class network of talent that we bring in from around the world. We always ensure the core team are plugged into each project, but there are times when we need to scale up quickly. The number of freelancers we have varies from project to project, and on certain occasions we might need people with key skills for specific projects. In the past this has included a skiing drone operator, a music-playing DOP, a VR-fluent animator and an omni-channelling behavioural scientist.