How important would you say social media and self-promotion have been to your work?
As a social media professional, I’m quite biased so I’ll say 100% as a lot of my work and self-promotion takes place online – especially during the pandemic. But seeking external validation can be a major problem; there needs to be a clear line between self-promotion vs chasing clout.
My advice would be not to share anything on social media until it’s set in stone. For example, I was writing for a publication but their new direction didn’t align with my values, so it fell through. Always contain the excitement until it’s official!
What have been your greatest learnings with making money and supporting yourself as a creative?
1. Ask your peers for advice. I reached out to fellow freelancers to learn about their pricing methods.
2. Speak to an accountant! Before I officially became a full-time freelancer, I scheduled a power hour with an accountant and I paid them to literally answer all my silly questions. We discussed everything from taxes, pricing to business models. After that discussion, I was able to negotiate with a client based on the insights I learned.
3. Be curious! Job titles look different in different fields. I freelanced as a creative lead for an agency before my current official title, but it was fulfilling the same duties.
4. Take part in paid webinars and panel discussions, and always ask if there’s a budget!