How important would you say social media and self-promotion are to your work?
I feel like I’ve used social media to my benefit. When I used to post my #friendsonfilm photos, it was at a time when Instagram was really honest, and people would just post their thoughts. I’ve found a lot of my art peers on there, but now, social media has become overwhelming – so I use it as a quick way to promote things such as my exhibition.
If you want to use it to promote your work, you’ve just got to start. The beauty of the internet is that, by using a hashtag you can find people who might be searching for something similar to you. Many people also assume that photographers are men, so showing myself more helped to dispel that.
But I still believe that you can find other ways if social media is too much for you – like Patreon, newsletters and websites. During the pandemic, I felt fed up and took my website down and somebody emailed me saying “I usually check your website when I need inspiration, can I have the password to enter?” After that, I put it back up.