How did you land the job?
Technically, I got my job through TikTok.
During lockdown, I went semi-viral on TikTok by creating and selling my own clothing online. I was getting ready to start an MA in law at a uni in Liverpool but then I got contacted by Manchester Metropolitan University with an opportunity to do an MA in fashion, business and international marketing.
Something inside told me to just do it, so I did. I ended up really enjoying marketing and community building, whilst also learning how – despite being really cool - digital fashion doesn’t have much mainstream exposure right now.
Towards the end of my MA, I was working at a restaurant and made a Mean Girls-inspired CV (imagine the Burn Book as a CV!). One of the co-founders of KnownOrigin messaged me saying they liked it. They were a small startup at that point with six team members – the office was just a table everyone stood around without chairs! It was a risk to take the job, but I’m glad I did it.
How to land a job like mine? Just get yourself out there in space. Community is everything – once you meet the right person with a great project who believes in you, it will all click into place. You shouldn’t go into this area without fully thinking it through though, as it can be on the receiving end of some controversy at times.