Outside of work, alongside working on a music project entitled RCRD Shop UK, Amie tells us how she almost became Miss Barbados. Together with her cousin in America, they co founded Ishmael Aaron Charities, an organisation that helps underprivileged schools access educational resources in the US and Barbados. In order to spread the word and connect with influential figures, she entered the competition – seeing great success in the ‘Miss Creativity’ round, which turned out to be instrumental to her start in the advertising industry. When applying for Ogilvy’s The Pipe in absence of a portfolio, Amie showcased an outfit she’d created from scratch for the contest, resulting in her being chosen as one of 14 interns out of 1,000 other applicants.
When advising on how to get into the advertising industry from a non-traditional background, Amie suggests asking yourself, “What was your favourite advert of the year? Type it in [to Google], see who the creative director is, who the agency is and start sending hella emails and hella DMs!"
Find out more about The Pipe here, and how to apply here. Ogilvy is a Lecture in Progress agency partner. Every year, Lecture in Progress partners with like-minded brands and agencies to support our initiative and keep Lecture in Progress a free resource for students. To find out more about how you can work with us, email [email protected]