Ever wonder how a company’s iconic designs make it onto consumer products and into stores? Think Roald Dahl chocolates, V&A pumps or Tom Dixon sofas for IKEA... The licensing manager is at the centre of this action, driving new products to market and making sure everything’s ‘on-brand’. They will often work in-house for a company and find third-party partners who can produce and sell their unique products. It’s a business role for a creative mind, which might expand to deciding which products are given the go ahead and how they look. Key tasks include analysing consumer forecasting and developing strategy, negotiating contracts and terms, and most importantly, managing the collaborations, expectations and approvals and ensuring the new goods are a success.
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