An AI personality designer’s job is to create experimental interactions between humans and machines. They will often work within or alongside companies specialising in technology, to help make an interactive, AI-based product feel user-friendly and engaging. Think Apple’s Siri, Amazon’s Alexa, Google’s Home assistant or Microsoft’s personal digital assistant, Cortana. Part of the work may include building in relevant cultural references or personality details such as sarcasm and humour. This field is relatively new, so specific requirements of the role will vary, but often draw on copywriting or journalism skills and a keen interest in emerging technologies.

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