It’s a chance to build a portfolio
Richard: Apprenticeships are a great way to break into the creative industries because you can start building your portfolio and using skills you’ve learnt – from copywriting with a digital marketing apprenticeship (like me), to developing new features on a website with a software engineering apprenticeship.
It can involve more creative work than expected
At first glance, the apprenticeships available to you may not perfectly align with your creative aspirations. I went through the same thing. I wanted to get a job as a copywriter, but that proved challenging so I decided to find another way in, through digital marketing.
Ten months into my role at Scope and copywriting is an integral part of my work. I’ve been able to write ad copy that fulfils multiple briefs within my role, and it wasn’t even in the job spec. Creative work may not be directly outlined in job spec but that might be because it’s so embedded into everything you do at work, which shouldn’t discourage creative people from applying.
An apprenticeship will equip you with the broad skills you’ll need to be able to hone in on your specialist role, whether you want to be a designer, content creator, coder or work in any other creative role.