Make mockups and dummies
Whether we are working on a publication, an exhibition, a magazine or an identity, we always try to test and make mockups and dummies wherever possible, to make sure our print specs are accurate and that our suppliers understand what it is that we’re trying to achieve.
Nurture printer relationships
Building positive relationships with paper suppliers and printers is a really important part of this process – we always enjoy working with people who share our ambition to create thoughtful, well-crafted and unexpected pieces of print.
As an example, for our recent exhibition design for Lee Krasner: Living Colour at Barbican Art Gallery, we tested our approach to captioning extensively within the gallery. We chose to apply paper captions directly to the walls, and were keen to use textured paper rather than vinyl or dry transfer for the texts.
We worked closely with the exhibition team and printers to ensure that the paper would adhere strongly over a long period of time – we were able to arrange access to the gallery very early in the process, and applied test samples directly to the freshly-painted walls, which remained in situ for many weeks whilst the design of the project progressed. We were all extremely happy with how they turned out!