Finding the right fit for the studio is really hard. I look for personality, skill and enthusiasm. When you get the mix right, it has a hugely positive effect on the studio. Our team is normally five or six people: Ollie, our design director, our designers Laura and James, project manager Roxy and me – creative director, MD, FD, HR (I have a lot of hats). We are quite traditional in our structure but so far it has served us well.
Being a small team, everyone has to step out of their roles from time to time to help, and there’s a great attitude towards sharing responsibility for the studio’s output. We often find the need to regularly collaborate with other creatives, and most projects will involve conversations with photographers, illustrators, copywriters, developers, artworkers, exhibition fabricators and signage companies – the list goes on. We’ll go through phases of using freelancers, but if we manage the projects well enough and keep on top of timings, we find that we can mostly do without. But having said that, sometimes it’s just really good to have them in the studio; the good ones always bring in a burst of creative energy.