Joining the company just a year after it was set up in 2008, Nicola Holroyd serves as SB Studio’s business director – or as she describes it, the company’s ‘fixer’. Graduating from the Management and French degree at Liverpool John Moores University in 2006, she fell into marketing roles before meeting now-husband and SB founder Benji, who she says opened her eyes to creative work. In the years that followed, Nicola has overseen the growth of SB’s sister company, Cow&Co – a coffee and magazine store that evolved from selling curated design products from across Europe. She also heads up the studio’s HR, payroll and accounts – all in just two days a week. In a position that allows no time for unstructured working, Nicola has become a master of time management, spinning multiple plates at any one time. She talks us through her unexpected foray into the creative industry, and her advice to young designers looking to get noticed by the studio.