Now you have the answers to the above questions, this part should be easy.
The best piece of advice I give to new freelancers is: A client isn’t going to look for a reason to hire you – you have to convince them, and pack as hard a punch as possible.
Reduce a portfolio to what’s relevant
Never send a 10-page portfolio as an introduction. Focus on reducing your portfolio as much as possible, until you have one page of highly relevant content with links to more.
Make sure your offer makes sense
If you can summarise your offer in one sentence and it makes sense to you, it is likely to make sense to someone else. If you can’t, it won’t.
Be sensitive about your approach
If you’re applying to a pitch request, then you don't need to worry about being to-the-point about your services, but given that lots of companies are under added financial stress, it can be difficult to know how to reach out – and who to reach out to – without being insensitive. I recommend going down one of two routes:
The first is to always start by focusing on the genuine interest angle. So rather than going straight in with a pitch, make your first outreach about why you’re interested in the company (however, you can still include your portfolio/work). This might take you a bit longer to find out if they want your services, but it’s an effective way of building a relationship, so they think of you when something does come up.
The second route is to do your research. Speak to someone at the company or look at what they’re doing on socials or with campaigns; that way you know if they’re active in your area of expertise, then you can be confident about pitching your service. But if in doubt, start a conversation with genuine interest and build from there.
If you can work through these seven steps to build a solid understanding of what you offer and the potential clients that might be interested, then I believe your pitching will take care of itself.
For more advice like this, visit UnderPinned, an online freelance community and platform that helps with everything from finding work and finessing portfolios to invoicing and finances. At the moment they are offering free annual membership (usually £54) until September 2020.